Unlock your team's localization potential

A video course that teaches engineering teams to architect, write, and deploy code for a worldwide audience.

What You'll Learn

Architecting for I18N

Our course will teach your engineers what it means to architect services with I18N in mind.

Understanding a few core concepts will help your team know how to build for the first locale, and be ready for more.

Translation Pipelines

Beyond translation files, how do you integrate other parts of your company into the translation workflow?

Whether you're a SaaS, enterprise, or mobile-only company, we discuss different approaches to building a translation pipeline that will fit your company.

Also covered...

  1. Human vs Machine vs LLM translation... which is best?
  2. How a Translation Management System (TMS) can simplify your translation workflows, and how to choose the best vendor.
  3. How to enable or disable locales based on current environment.
  4. And more!

Who is this course for?

  • Engineers creating software for multi-lingual or multi-regional markets
  • Technical leaders wanting to understand level of effort to localize their services
  • Development teams who want to reduce localization errors.

We can help your engineering team skip the trial-and-error phase and get to the heart of the problems you're facing.

This isn't unusual, and the cause is typically rooted in common misunderstandings by engineers around I18N best practices. After taking our course, your engineering team will have the clarity on these topics to know where they went wrong in their first implementation.
You don't need to decide on a vendor or even find translators in order to understand the engineering lift required to add I18N to your codebase. Our course covers different techniques to start small that will teach your team how to break the work into smaller pieces.
Start with understanding how BCP-47 locales work. Our course teaches engineers how a locale flows through an HTTP Request and how it should be returned within the HTTP Response. Having a clear understanding of this full cycle will begin to clarify where you should start.
The truth is that the right vendor depends on your company's needs. We have direct relationships with several translation vendors, but decline any referral income so we can provide you with our honest input on which vendor makes the most sense for you.

FAQ

What does localization training involve?

Localization training teaches individuals or teams how to effectively manage and execute localization projects. This includes understanding industry tools, workflows, and best practices for adapting content for global markets.

Who should take a localization training course?

Localization training is ideal for software engineers and developers working within a codebase that supports multiple languages, currencies, or regions.

Do you offer customized training for specific industries or teams?

Yes, training can be tailored to meet the unique needs of specific industries and team needs. Customized sessions ensure that the training is relevant and immediately applicable to your team’s goals.

Can you help with ongoing localization projects?

Yes, we provide support for ongoing localization projects, including consulting on strategy, optimizing workflows, and providing tools and resources to streamline the process.

Do you provide consultations on localization workflows or strategies?

Absolutely. We analyze your current processes and suggest improvements to make your localization efforts more efficient, scalable, and impactful.

Do you offer support for integrating localization tools with existing systems?

Yes, we specialize in helping clients integrate localization tools with content management systems (CMS), software development workflows, and marketing platforms to streamline the process.

Choose Your Plan

For Yourself (--)

Ideal for individual professionals looking to sharpen their localization skills and apply them immediately in their projects.


Full Access to Course Materials

  • Videos and guides covering localization fundamentals, tools, and advanced techniques.
  • Ability to download all materials to reference as long as you need.

One Year of Updates

  • Receive updated resources and lessons for one year as we improve our lessons, and localization tools and practices evolve.

For Your Team (--)

Perfect for organizations aiming to equip their team with the skills needed for seamless global expansion.


All Features of the 'For Yourself' Package for Every Team Member

  • Individual access for up to 5 team members.

Consultation Included

  • A one-hour consultation with your engineering to address team-specific challenges and strategies.
  • Discounted consultation rates for one-year from purchase.

Extended Support

  • Priority email support for any course-related questions or challenges.

Who We Are

Your Instructor

Aaron Presley is a Sr. Localization Architect who has helped companies like Nike and Fetch architect their codebases for a global audience.

In 2016 Aaron joined Nike's Globalization team as a Software Engineer. While there, he and his team built Nike's translation pipeline which handles 10,000+ translations across 20+ languages and regions.

During his time, Aaron learned intimately what it takes to operate an engineering team that is able to adapt and handle a global audience. He was also honored to speak about his team's efforts at the 2018 Internationalization and Unicode Conference.

Since 2021, Aaron has been teaching other software companies how to write code for a global audience, and uses his network of Localization experts to provide his clients with diverse expertise.

We are OnPurpose —where innovation meets intention.

We're a group of designers, strategists, engineers, and creative minds dedicated to crafting digital experiences people love to use. Over the last 20 years, we've helped the world's most progressive brands solve problems, seize opportunities, and create lasting growth for their business.

We've created digital products used by millions for leading brands across technology, entertainment, retail, health and wellness, and consumer goods industries. We've guided companies, revitalized products, helped find product-market fit, and launched products on a global scale. Above all, we are a team of world-class professionals with a shared mission—creating products customers will love.

Contact Us

Interested in some specialized help? We'd love to learn more about your company and answer your questions.

How about a call?

Schedule Meeting